RavenCon Jazz

As in jazzing up the program.  And I need help.
One of my major failings as a writer is the direct result of working for the Fed too long.  I think like a bureaucrat.  Yes, it's true.  A nightcrawling fan girl bureaucrat, but a bureaucrat just the same.  Which means my descriptions for entries in to program books can be a bit pedantic.  Ordinarily, I just deal, but this time I'm a little stumped.  So I was hoping the brighter sparks on this list could help.
Every year, Allen Wold leads a hand-picked group of RavenCon's writing guests in a first rate writing seminar composed of four parts:

- Character Building: what makes them real, distinctions between heroes and villains, depth and development versus action.
- The Hook: the all-important first paragraph of the story.
- Plotting: the basics and what to do when you get stuck.
- Editing: either a hands-on review of a pre-selected work or a critique of something the participants bring in.

They've been calling it "Fundamentals of Writing", but Programming Director Tera Fulbright thinks that's a little blah.  New guests and participants change the seminar mix every year.  Why shouldn't the description change too? 
Since RavenCon is E.A. Poe, mystery and horror friendly, I was thinking of going with a break-out on the order of:

- Unusual Suspects
- The Hook
- The Twist
- The Final Cut

Thoughts?  Suggestions?  Any ideas to jazz up "Fundamentals of Writing" would be welcome too.  Thanks!